News for 'Marketing Campaign'

MEA draws Capitol Hill parallel as US reacts to farmers' protest

MEA draws Capitol Hill parallel as US reacts to farmers' protest

Rediff.com5 Feb 2021

Hours after the Joe Biden Administration reacted to the farmer protests, India on Thursday said the comments must be seen in their entirety and compared reactions to the violence at the Red Fort with those seen after storming of the United States Capitol.

Will you buy 1 lakh rakhis for India's soldiers?

Will you buy 1 lakh rakhis for India's soldiers?

Rediff.com31 Jul 2020

And, in turn, help 1,000 artisans earn Rs 5,000 at a time when they are struggling to cope with financial hardships during the COVID-19 pandemic.

India's Covid-19 caseload below 9 lakh for 4th day in a row

India's Covid-19 caseload below 9 lakh for 4th day in a row

Rediff.com12 Oct 2020

India's Covid-19 tally went past the 71 lakh mark with 66,732 fresh cases, while the number of people who have recuperated has crossed 61 lakh, pushing the recovery rate to 86.36 per cent, according to the Union health ministry data updated on Monday.

Can Hardik do a Yuvraj at 2019 World Cup?

Can Hardik do a Yuvraj at 2019 World Cup?

Rediff.com3 May 2019

India's hero at the 2011 World Cup believes Hardik Pandya will be the one to watch out for in the 2019 World Cup.

What Will 2022 Bring The World?

What Will 2022 Bring The World?

Rediff.com1 Jan 2022

From Covid to climate change, Shankar Acharya's look at some of the trends and events that might shape 2022.

States gear up to tackle Covid spread in villages

States gear up to tackle Covid spread in villages

Rediff.com13 May 2021

As the COVID wave gradually shifts to rural areas, several states are gearing up to check its spread through self-proclaimed lockdowns by Panchayati Raj institutions, creating a database of migrants and providing free online medical consultation to the sick.

With 'apni hi gadi samjho,' Uber aims to break outsider tag

With 'apni hi gadi samjho,' Uber aims to break outsider tag

Rediff.com21 Aug 2017

With a new campaign that talks about togetherness, Uber challenges Ola's homegrown narrative.

Manchester City at crossroads as Guardiola faces up to the future

Manchester City at crossroads as Guardiola faces up to the future

Rediff.com9 Sep 2020

The question is whether Manchester City can combine a gradual freshening up of their squad at the same time as they fight on the domestic and international front for trophies.

How will brands cut through the clutter to reach their audience?

How will brands cut through the clutter to reach their audience?

Rediff.com4 Nov 2018

As advertising reaches a cacophonous pitch, as it does every year around this time, brands say they are finding newer and more effective ways to reach their audiences.

PM Modi inaugurates Asia's largest solar power project in MP

PM Modi inaugurates Asia's largest solar power project in MP

Rediff.com10 Jul 2020

The mega solar power project is comprised of three solar generating units of 250 MW each located on a 500-hectare plot of land situated inside a solar park.

10 planned Mercedes launches on schedule

10 planned Mercedes launches on schedule

Rediff.com16 May 2020

'Even during the lockdown, we have received many online enquiries and subsequent bookings.'

Invesco, Zee saga drags on

Invesco, Zee saga drags on

Rediff.com11 Oct 2021

In an open letter to Zee's shareholders, Invesco, which holds a 7.74 per cent stake in the firm, reiterated its demand for an overhaul of the media group's board and that it would pursue extraordinary general meeting (EGM) to oust chief executive Punit Goenka and two other directors. Last month, Sony Group Corp's India unit signed a non-binding offer to buy Zee.

French Open could be 'tense' after UK bombing: Pouille

French Open could be 'tense' after UK bombing: Pouille

Rediff.com24 May 2017

Security worries could create a tense atmosphere at the French Open this year after a bomb attack on a British concert hall killed 22 people, French tennis player Lucas Pouille said.

Why Ayush Kejriwal Adores the Sari

Why Ayush Kejriwal Adores the Sari

Rediff.com21 Jun 2021

The Scottish designer talks about being inspired by the beautiful city of Kolkata, his Beauty By Deception campaign and why you won't spot many celebs on his Instagram page.

Govt to focus on LPG cost in next leg of Ujjwala scheme

Govt to focus on LPG cost in next leg of Ujjwala scheme

Rediff.com14 Apr 2021

With the price of a cylinder touching Rs 800, it's becoming increasingly unaffordable to an already price-sensitive population, threatening to risk one of the most-celebrated campaigns of the Modi regime, reports Twesh Mishra.

Covid-19 pandemic: PEs pour $584 million into healthcare in 2021

Covid-19 pandemic: PEs pour $584 million into healthcare in 2021

Rediff.com11 Jun 2021

Sensing a huge opportunity in the healthcare sector during the Covid-19 pandemic and its aftermath, private equity (PE) players are upping their investments in the space. According to data from research platform VCCEdge, the PEs have together invested a staggering $583.82 million in the first five months of 2021 in five deals, which is the highest investment in the sector in the last five calendar years - from 2016 to 2020. The second highest investment in the sector took place in 2017, when PEs invested $503 million in 18 deals, with an average deal size of $29. 9 million.

How Fevikwik is going for a smile makeover

How Fevikwik is going for a smile makeover

Rediff.com15 Oct 2015

The new campaign is aimed at broadening the brand's appeal

Going ethical: The new strategy brands use to lure millennials

Going ethical: The new strategy brands use to lure millennials

Rediff.com4 Apr 2018

Consumers are opening up their wallets for intangible promises.

Is A Vaccine Booster Needed?

Is A Vaccine Booster Needed?

Rediff.com20 Dec 2021

'There is no emergency of a third wave that we are rushing for booster doses.'

The mistakes companies make...

The mistakes companies make...

Rediff.com29 Jan 2020

How Bajaj, Colgate, Raymonds, Zee lost out.. Strategic errors have hurt many companies, says adguru Sandeep Goyal.

'We waste water in the most trivial ways'

'We waste water in the most trivial ways'

Rediff.com6 Jul 2020

'You can have a bath in just one bucket of water.' 'When you are brushing your teeth, remember to turn off the tap.' 'You don't have to wash your car every day.'

Even before a ball is bowled in IPL, Aamir is a hit

Even before a ball is bowled in IPL, Aamir is a hit

Rediff.com23 Mar 2019

Aamir Khan will be the face of Vivo, the title sponsor of IPL, digital payments company PhonePe, and shoe brand Walkaroo this league season.

Tokyo Olympics: Adviser frets about Games; volunteers quit

Tokyo Olympics: Adviser frets about Games; volunteers quit

Rediff.com2 Jun 2021

Addressing a parliamentary committee, medical adviser Shigeru Omi said organisers should explain to the public why they are going ahead in the middle of a pandemic.

What parivartan does Modi want?

What parivartan does Modi want?

Rediff.com18 Mar 2021

The prime minister says he will bring real change to Bengal. Perhaps he will. The interesting thing is that his party has never defined what this change is, observes Aakar Patel.

Calcutta HC bars entry to Durga puja pandals

Calcutta HC bars entry to Durga puja pandals

Rediff.com20 Oct 2020

A division bench of the high court comprising Justices Sanjib Banerjee and Arijit Banerjee, while hearing a public interest litigation, said that no visitors will be allowed to enter the marquees. For small pandals, barricades will have to be put up five metres from the entrance, while for the bigger ones, the distance has to be 10 metres, the court ordered.

Champions League absence won't cause Man Utd panic, says Solskjaer

Champions League absence won't cause Man Utd panic, says Solskjaer

Rediff.com11 Jul 2020

Manchester United are fifth in the Premier League standings with 58 points, one behind Leicester City, who occupy the final Champions League spot with four games to play.

Time for Congress to get down from high horse

Time for Congress to get down from high horse

Rediff.com27 Jan 2022

What we have in the Congress is a useful glue to hold a non-cultural, unified Opposition together. That is the sacrifice the Congress must be willing to live with if showing the BJP the door is what the collective Opposition wants, observes Shyam G Menon.

Covid spurs matured-stage start-ups to advance their IPO plans

Covid spurs matured-stage start-ups to advance their IPO plans

Rediff.com25 Sep 2020

In the past few days, many companies, including fashion e-tailer Nykaa, food delivery platform Zomato, logistics and delivery firm Delhivery, insurance discovery platform PolicyBazaar, eyewear retail chain Lenskart, and edtech and online tutoring firm Byju's, have openly spoken about their IPO plans.

Maharashtra's Covid curbs: What is allowed/not allowed

Maharashtra's Covid curbs: What is allowed/not allowed

Rediff.com4 Apr 2021

The weekend lockdown will start from 8 pm on Fridays and last till 7 am on Mondays. Besides, prohibitory orders will be in force during daytime on weekdays, the Chief Minister's Office (CMO) said in a statement.

Kamala Harris: Lessons on Democracy on Besant Nagar Beach

Kamala Harris: Lessons on Democracy on Besant Nagar Beach

Rediff.com18 Aug 2020

Whatever be Kamala Harris's preference for her identity, many Indians in the US will rally around her as she is the first person with Indian blood in her veins to get close to the White House, observes Ambassador T P Sreenivasan.

Hector flashes made-for-India badge on 1st anniversary in India

Hector flashes made-for-India badge on 1st anniversary in India

Rediff.com9 Jul 2020

Caught in the crossfire of Sino-India border skirmishes and strained by the severe impact of the pandemic on its business, Brand Hector is foregoing the bustle and frenzy for a quiet digital campaign that talks about its British roots, the smart tech powering its drive and its made-for-India models. The tone is subdued and the brand seems to be deliberately playing down its ownership by Chinese company, SAIC.

Why Modi-Shah failed to convince the farmers

Why Modi-Shah failed to convince the farmers

Rediff.com4 Feb 2021

In politics, if your objective is only winning elections, just Chanakya neeti might do. For governance you need both, Chanakya neeti and Ram Rajya. You can neither beat up the farmers into submission, nor dismiss them as 'Khalistanis', asserts Shekhar Gupta.

Fed up with WFH, Indian professionals want to return to office

Fed up with WFH, Indian professionals want to return to office

Rediff.com15 Sep 2021

One in three professionals in India is burnt out due to increased workload and stress, as the pandemic forces them to work remotely, even as the majority of the workforce feels they would want to return to work in some form, a study by professional network LinkedIn has found. LinkedIn on Tuesday launched findings of the "Future of Work" perception study by research firm Censuswide that focuses on the insights of 1,108 respondents in the age group of 16 to 68, who have worked from home during the pandemic due to Covid-19 restrictions. The survey captures the sentiment of the Indian workforce towards the impact of remote work, their plans to return to work, and work model preferences for the future.

Modiji, whatever happened to competing with China?

Modiji, whatever happened to competing with China?

Rediff.com23 Oct 2020

Now we must first compete with Bangladesh. This is not what we had been promised, notes Aakar Patel.

What Mamata can learn from this actor

What Mamata can learn from this actor

Rediff.com17 Apr 2021

'The power of love is the greatest power in the world.' 'Add a smile and you can conquer the world,' Bengali actor June Maliah, the Trinamool Congress's candidate for the Medinipur constituency, tells Swarupa Dutt/Rediff.com.

Where is China's Alibaba group founder Jack Ma?

Where is China's Alibaba group founder Jack Ma?

Rediff.com4 Jan 2021

Chinese billionaire and Alibaba group founder Jack Ma is suspected to be missing following his mysterious disappearance from the public eye for over two months after Beijing's aggressive crackdown on his business empire.

Expect more pink sneakers in 2018

Expect more pink sneakers in 2018

Rediff.com19 Feb 2018

Brands like Puma, Wildcraft and Woodlands are rewriting the marketing playbook to cater to women consumers.

Delhi, Mumbai ban public Holi celebrations amid surge in Covid cases

Delhi, Mumbai ban public Holi celebrations amid surge in Covid cases

Rediff.com24 Mar 2021

In view of a persistent rise in COVID-19 cases, the Delhi Disaster Management Authority (DDMA) on Tuesday ordered that there will be no public celebrations in the national capital for upcoming festivals such Holi and Navaratri. Considering the rise in COVID-19 cases, the Brihanmumbai Municipal Corporation (BMC) also announced that Holi celebrations, on March 28 and 29, will not be permitted in both private or public places.

New stage but familiar cast for Tottenham

New stage but familiar cast for Tottenham

Rediff.com9 Aug 2018

While the lack of squad-strengthening is causing consternation amongst the fans, Tottenham's squad is still young and looks more than capable of standing its ground.

Durable firms gearing up for Dussehra-Diwali business

Durable firms gearing up for Dussehra-Diwali business

Rediff.com14 Sep 2020

Categories such as washing machines, refrigerators and television sets have seen sales growth of around 8-10 per cent in August compared to last year, industry sources said, with September also reporting a similar growth trajectory.